An activewear online store with a checkout built for Brazil

Sol & Forma is an activewear brand from Minas Gerais with a light, sunny and feminine attitude, summed up in its motto "time to be active". The brand needed its own store that carried this identity on every screen while solving the specifics of fashion retail in Brazil.

That meant handling products in multiple colors and sizes, offering the payment methods Brazilian shoppers expect (Pix, card and boleto), quoting shipping before purchase, collecting CPF and address in the local format, and giving the team the autonomy to launch collections, run promotions and update the catalog without a developer.

We built the store on WordPress and WooCommerce with a bespoke layout in Elementor Pro and JetWooBuilder, starting from the brand identity: sand and olive tones, characterful typography and arch shapes that carry from the category tiles to every product gallery.

The homepage opens with a first-purchase coupon bar, an editorial "time to be active" banner and visual shortcuts to the categories (rompers, shorts, tops and sets). The product page focuses on what drives the decision: photo gallery, visual color swatches and size selection, ZIP-based shipping quotes, and tabs for description, additional information and reviews, followed by related products.

At checkout we integrated Mercado Pago with Pix, credit card and boleto, shipping quotes from Melhor Envio and Correios, and the Brazilian CPF and address fields. Transactional emails were styled with the brand identity, and FAQ, size chart, returns and shipping policy pages answer questions before they become objections.

• WooCommerce store with a custom Elementor Pro and JetWooBuilder layout
• Variable products with color swatches and size options
• Brazilian checkout with Pix, card and boleto via Mercado Pago
• ZIP-based shipping quotes with Melhor Envio and Correios
• Product search, coupons, customer account area and newsletter
• Branded transactional emails
• SEO with Rank Math, caching, Cloudflare CDN and a security layer
• Hosting and maintenance managed by Lion Art