A warm website that converts visitors into booked tours

House of Hearts is an inclusive shared-living community welcoming seniors, veterans, individuals managing mental health, and people in transitional housing. The brief was sensitive: the site had to feel warm and trustworthy to families making a difficult, emotional decision, while staying clear and direct enough to drive real inquiries. Getting that balance right was the core design challenge.

We mapped the information architecture around the questions every prospective resident or caregiver asks first: what it costs, who it serves, what is included, and how to visit. From there we built a mobile-first experience with a bespoke visual identity that balances compassion with credibility.

Every section guides the visitor toward a single, low-friction action: scheduling a visit through the intake form, with a consistent "Schedule a Visit" call to action on every screen. Clear service and "Who We Serve" sections, transparent all-inclusive pricing messaging, resident testimonials, and a structured FAQ remove uncertainty for families.

• Structured single-page journey: about, services, audiences, pricing, testimonials, FAQ and contact
• Intake form for tour scheduling and lead capture
• Accessible, high-contrast design tuned for an older, diverse audience
• Lightweight, fast-loading, SEO-ready structure
• Self-manageable CMS the team keeps current themselves