An independent fashion store with drops, bundles and a custom tee

Gändra Lab combines design, comfort and authenticity in pieces released as short collections, or drops. The brand needed a store with the visual strength of a lookbook that could also handle a catalog with many fit, color and size combinations.

Beyond ready-to-wear pieces, Gändra wanted to sell tee bundles and a customizable product where shoppers pick the fit, upload an image or type a text and choose the print size. All of it with a Brazilian checkout, instant shipping quotes and tools to bring customers back.

We built the store on WordPress and WooCommerce with a bespoke, minimal and editorial Elementor Pro layout: a carousel banner for the drops, large photography and airy typography that keeps the clothes in focus. The catalog is organized by drop, category and print, with instant product search.

On the product page, shoppers choose color and size with visual swatches, get a shipping quote by ZIP code and check the size chart and reviews. Bundles (duo, trio and quartet) have their own pricing, and the "Feito por você" (made by you) product brings conditional fields for fit, customization type (image or text) and print size, with the price updated from the choices.

At checkout we integrated PagBank with Pix and credit card, shipping with Melhor Envio and the Brazilian CPF and address fields. The newsletter and email automations run on FluentCRM, a first-order coupon sits at the top of the site, and Google Analytics 4 tracking comes through Site Kit.

• WooCommerce store with an editorial Elementor Pro layout
• Catalog by drops, categories and prints with instant search
• Color swatches, size options and a size chart
• Priced bundles and a customizable tee on the product page
• Pix and card checkout via PagBank, shipping via Melhor Envio
• Newsletter and email automations with FluentCRM
• SEO with Yoast, WebP images, caching and Cloudflare CDN