A home care website built to book free consultations
A warm, conversion-focused website for a licensed non-medical home care agency serving Chicagoland families, built to book free care consultations.
Client
Ace Home Care Chicago
Industry
Home care

The challenge
Ace Home Care Chicago is a licensed non-medical home care agency serving seniors and individuals with special needs across Chicagoland and Cook County. The challenge was to communicate trust and compassion while making it effortless for overwhelmed families to take the first step.
The solution
We built the experience around a clear, reassuring message, helping loved ones live safely and independently at home, reinforced with a calm visual tone and a free care consultation booking flow integrated through Calendly.
The agency's eight services appear in scannable, benefit-led cards. A five-step "How It Works" journey removes uncertainty from the process, while family testimonials, a clear FAQ, and a downloadable Home Care Readiness Checklist lead magnet build credibility and capture leads. Click-to-call, email, business hours, and the Calendly integration give families multiple low-pressure ways to reach out, and a dedicated Careers section supports caregiver recruitment.
- Service catalog with eight clearly defined care offerings
- Calendly-integrated free consultation booking flow
- Downloadable checklist lead magnet with lead capture
- Five-step "How It Works" onboarding journey
- Careers section supporting caregiver recruitment
- Fast, SEO-ready foundation with a self-manageable CMS
Gallery
Technologies
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