E-commerce that converts: the UX checklist we apply to every store

The difference between an online store that sells and one that merely exists is rarely the product. It's friction: every unanswered question, every extra click, every surprise at checkout. Nearly 70% of carts are abandoned, and much of that is avoidable. This is the checklist we apply to every store that comes through the studio.

Product page

Photos that answer questions

Customers can't touch the product, so photos must answer what they'd ask in a physical store: real size, texture, details, the product in use. One context photo is worth more than three white backgrounds.

Price and shipping without surprises

Shipping cost and delivery time visible on the product page, before the cart. The checkout surprise is the single biggest cause of abandonment.

Social proof near the decision

Reviews with photos, purchase counts, and other customers' questions positioned next to the buy button, where the decision happens.

Cart and checkout

Guest checkout

Forcing account creation before purchase kills conversion. Offer the account after the order is complete, once the customer already trusts you.

Fewer fields, more sales

Every form field is another step on the staircase. Address autofill, a single column, real-time validation, and a payment button always visible on mobile.

Every relevant payment method

Local payment methods, installments, and digital wallets. In Brazil, missing Pix at checkout costs sales every single day.

Trust

Visible security signals

Clear exchange and return policies, real contact channels, and security badges where customers expect to see them. A store that looks abandoned doesn't get credit card numbers.

Speed is UX

Every second of load time measurably drops conversion. Optimized images, serious hosting, and constant Core Web Vitals monitoring.

After the order

Cart recovery

Abandoned cart emails convert around 18%. It's the best-returning automation in any e-commerce, and most stores still don't use it properly.

Post-sale that drives repeat purchases

Clear confirmation, accessible tracking, and a post-delivery review flow. Customers who review come back, and reviews feed the whole store's social proof.

Where to start

If your store is already live, don't try to attack everything at once. Measure where the funnel leaks most, fix the biggest friction first, and repeat. It's a continuous process, and it's exactly the kind of work that turns the same traffic into more revenue, without spending one more dollar on media.